Lausen, 5 July 2016

Swissness 2017 is final

Welcome to the Newsletter

The new Swissness legislation will take effect finally in 2017. After several meetings with representatives of the watch industry and the Institute for Intellectual Property, the Executive Federal Council passed the watch industry regulation in June. – Here are some essential points of this new industry regulation.

Wishing you a great summer,

Erich Mosset – CEO     
Chris Scholer - MD, Ronda Ltd. Hong Kong

Topic Overview

Swissness 2017 finally in force

Executive Federal Council passes conversion regulation

Tightening up of former Swiss Made Definition
Basically, the 60% rule will come into force. This relates to the watch as a whole (not including the bracelet) and comprises the production costs together with the execution of an essential production step in Switzerland.

With effect from 1.1.2019, the technical development of a watch or a watch movement must take place in Switzerland. This includes the mechanical construction and production of prototypes, as well as the design of quartz watch movement electronics. 

Transition regulations for watches and components
All watches produced until the end of 2016 according to the current Swiss Made regulation will be allowed to be distributed for a further two years until 31.12.2018.

Watch cases and glasses in stock as at 31 December 2016 will still be allowed to be used in watch production for a further two years, until 31 December 2018, without having to be included in the new Swissness calculation basis.

Watches and watch movements, which are not developed in Switzerland and produced up to the end of 2018, may still remain in circulation until 31 December 2020.

Future ongoing updating
Insufficiently available material in Switzerland, which may be excluded from the Swissness calculation, will have to be objectively justified and monitored by the watch industry through the FH. In the event of disagreement within the industry, such a situation will be supervised by an independent third party.


After years of discussion about the new Swissness regulation, the legal position is now clear, even though decided at a very late stage. However, questions about the details may continue to arise, due to the nature of the matter.

Basic information is available on the Institute for Intellectual Property web site.

» Institute for Intellectual Property

Industry regulation

Regulation for watches & explanations

Here you can find all the currently available information about the new watch regulation:

» Changes in the regulation (PDF in German or French)

» Explanation report to the industry regulation (PDF in German or French)

Frequent questions

Here you can obtain further information!

» Answers to FAQ