Ronda

Lausen, 24 May 2016

Ronda goes mechanical

Welcome to the Newsletter

We cannot change the wind,
but we can set our sail according to it.

Aristotle

You will find the most exciting impressions from Baselworld 2016 bundled up in today’s Newsletter. We hope you enjoy your reading.

With best spring wishes from Lausen

Erich Mosset – CEO     
Patrick Lichtsteiner – Sales Director

Topic Overview

Events

Launch of the Ronda Mecano R150

What was to follow the invitation to this year’s launch?
Our customers waited for the presentation full of expectation – and were rewarded with a sensational surprise.

Having stopped producing mechanical calibers around 30 years ago due to lack of demand, the announcement of a new mechanical watch movement was greeted with much applause and great approval.

At last Ronda goes mechanical again!
This news had been long awaited and even expected by many watchmakers and was certainly a highlight at this year’s Baselworld.

Unveiling

Experiencing the R150

How does one best show off such an important novelty? We didn’t bridle the horse from behind, but just let it gallop off at the right moment.
Under the slogan "Freedom is a Movement", the movement’s components rearranged themselves several times within 98 seconds, before the secret was revealed and the new R150 mechanical movement was unveiled.

You weren’t there or would like to experience the awesome revelation again?
The video is now online: www.ronda.ch/en/ronda/

And for all those who would like to approve the animated version, here is the link to Youtube.

Ronda R150 on Youtube

Media

Press conference on 18 March

A special surprise was also reserved for the many journalists, who attended the press conference.

After a short historical retrospective, a nearly three-meter high sculpture was unveiled introducing the presentation of the new product. – From the second day of the Fair, this scale modelled horse assembled by a Swiss artist became a much admired object and popular subject of photography.

New products

Ronda mechanical movement

The “Mechanicals” product range heralds the return of the Ronda Brand’s mechanical watch movements. – These are the features of the new Ronda Mecano R150:

•   Mechanical movement – 11½’’’, 25.60 mm
•   Swiss Made movement, 25 Jewels
•   Date, 3 hands
•   Automatic winding with ball bearing
•   Incabloc anti-shock system
•   Swiss lever escapement
•   Power reserve 40 hours

The exclusive “Ronda mecano” line is Swiss Made and destined for high-quality timekeepers.

Additional information of R150