Swissness in the Watch Industry

The term "Swissness" is a sham intelligible neologism that has sprung up in Switzerland since the late 1990s. The fashion concept postulates the umbrella brand strategy to position Switzerland economically as a trendy brand. – Leran, how the "Swiss watch movement" is protected by law and which conditions must be met in order to declare a timepiece as a Swiss watch.

All about Swissness in the watch industry

Definition of the Swiss watch

A watch is to be regarded as a Swiss watch if:

  1. its technical development has taken place in Switzerland;
    1. in the case of exclusively mechanical watches, at least the mechanical construction and prototyping of the watch as a whole,
    2. in the case of watches that are not exclusively mechanical, at least the    mechanical construction and prototyping of the watch as a whole, together with the conception of the printed circuit or circuits, the display and the software;
  2. its movement is Swiss;
  3. its movement has been cased up in Switzerland;
  4. final inspection by the manufacturer took place in Switzerland and
  5. at least 60% of the manufacturing costs is generated in Switzerland

Regulation "Swiss Made" 2017

List of unavailable materials in Switzerland

The federation of the Swiss Watch Industry, the FH, is publishing a list of unavailable materials in Switzerland and keeping it updated (French and German only). Based on the entries in this list, a watch manufacturer can assume that he can exclude the costs of materials supplied from abroad from his manufacturing costs, in proportion with their quoted unavailability.

unavailable materials - french

Definition of the Swiss watch movement

To be regarded as a Swiss movement, the movement must:

  1. have undergone technical development in Switzerland:
    1. for exclusively mechanical movements, at least mechanical construction and prototyping of the movement as a whole,
    2. for movements that are not exclusively mechanical, at least mechanical construction and prototyping of the movement as a whole, together with the conception of the printed circuit or circuits, conception of the display and conception of the software;
  2. have been assembled in Switzerland;
  3. have been inspected by the manufacturer in Switzerland and
  4. at least 60% of the manufacturing costs must be generated in Switzerland
  5. and at least 50% of the value of all the constituent parts, but excluding the cost of assembly, must be of Swiss manufacture.

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